Best Sports Integrated Ad Campaign

The “boost your summer” campaign offers various sports activities and a series of competitions for the audience to participate. To recruit event participants and increase customer engagement, a list of digital and O2O strategies was introduced to integrate both online and offline experiences, allowing adidas to stay engaged with their audience.

Contributors:

Regional Business Director:	Moski Mok
Creative Director:	Don Chan
Project Manager:	Andrea Wong
Senior Executive:	Wing Chow
Executive:	Gloria Chan
Art Director:	Rings Yan
Designer:	Ki Lam, Toni Cheng
Web Developer:	Kong Lee, Snowie Mok, Cyrus Au
Web Programmer:	Lung Chan, Lynn Chan, Silver Lam, Vincent Fung
Creative Copywriter:	Lala Lui

PACIFICLINK IMEDIA LIMITED

Location: HK