The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Healthcare Provider Integrated Ad Campaign
The goal of this integrated marketing campaign was to use a mix of traditional and digital media to built brand awareness of the Advocate Heart Institute at all 13 Advocate hospitals across metro Chicago. The campaign 'Your heart deserves more' #MoreHeart, has multiple ad platforms from TV , interactive rich media ads on the Google Display Network, WebMD , YouTube preroll video ads, SEM, SEO and social media advertising. There are three calls-to-action associated with this campaign 1. To know our Brand 2. Take our online heart risk assessment 3. Learn CPR - using the rhythm of the song #StayinAlive. In addition, we hosted a citywide CPR event on one day with three time slots at The Advocate Center which is The Chicago Bulls training facility.
Contributors:
| Kelly Jo Golson: | Senior Vice President of Marketing & Public Affairs |
| Christine Priester: | Vice President of Marketing |
| Angela Kasel: | Director of Marketing |
| Mayura Kumar: | Director of Digital Services |
| Kimberly Bozek: | Marketing Manager |
| Christine Bon: | Digital Marketing Manager |
ADVOCATE HEALTH CARE
Location: USA