Best Shopping Email Message Campaign

SONY REWARDS HEATS UP

Sony Rewards asked Acxiom Digital Impact to create a summer sweepstakes campaign that would entice their hip, young Sony Rewards member audience to rev up points redemption. How?

A sweepstakes - offering members entry for a chance to win a valuable Sony Home Entertainment System upon points redemption.

So Acxiom ran with the idea, creating a cool new campaign called "Summer Fun Sweepstakes" - an email, banner and landing page - featuring fun, engaging summer images and graphics along with a quick, clear sweepstakes message and call to action.

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director :	Rich Patterson
Art Director:	Kris Geist
Senior Copywriter:	Kristin Brennan
Managing Copywriter:	Joe Cross
Senior Account Manager:	Sarah Moore

ACXIOM CORPORATION

Location: United States