The target audience of this ad campaign is psychiatrists and the goal was to establish a global web presence for Roche in order to communicate the MOD story.
Contributors:
| Vice President, Account Group Supervisor: | Kate Curley |
| Vice President, Account Supervisor: | Ryan Benz |
| Vice President, Group Copy Supervisor: | Kerrie Frisinger |
| Art Supervisor: | Chris Mears |
| Group Project Supervisor: | Nick Anthony |
AGENCYRX
Location: USA