Best Consumer Goods Rich Media Online Ad

Welcome to the first iAd specifically designed to make you sleepy. To introduce the three new Febreze Sleep Serenity scents, we created a custom interactive experience for each—all brought to life with just a touch of a finger. Take deep, relaxing breaths as Moonlit Lavender fills the screen. Slowly coax Quiet Jasmine buds into full bloom. Experience the calming motion of Warm Milk & Honey being poured. Enjoy the soft, unique-to-each-scent music in the background. Feeling sleepy? You’re welcome.

Contributors:

Chief Creative Officer:	Lucas Peon
Creative Director:	Pat Morgan
Associate Creative Director:	Margaret Russo
Art Director:	Chris Kowalak
Copywriter:	Marissa Kramer
Designer:	Mitch Beckman
Sr Account Manager:	Marge Mikolajewski
Associate Director, Strategic Plannin:	Stijn Augustynen

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Location: USA