Best Education Online Ad

Kaplan Test Prep's Practice Smarter campaign was born of a simple insight: Students studying for standardized tests know they need to practice, but don't know how. They end up using a variety of ineffective methods, leaving them frustrated and underprepared.

By spotlighting the consequences of bad practice in a humorous, memorable way, Practice Smarter positions Kaplan as the solution to students’ practice problems.

Contributors:

Writer/Creative Director:	Luke Koz
Executive Creative Director:	Maria Nicholas
Director of Photography:	Johnny Souza
Production Designer:	CJ Dockery
Editor:	Michael Zandlo
Producer:	Luke Koz
Producer:	Maria Nicholas
Writer/Director:	Chris Chuang

KAPLAN TEST PREP

Location: United States