The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Fashion Or Beauty Social Media Campaign
The leading skincare brand Estée Lauder introduced a new base serum, Micro Essence, in her product portfolio. PacificLink took on the challenge to develop and implement a strategy for the launch, integrating social, digital and event mechanism to create awareness and stimulate product advocacy to reinforce her leadership positioning.
Contributors:
| Business Director: | Moski Mok |
| Project Management: | Carol Ng, Rainy Lam |
| Creative Director: | Lennon Ho |
| Art Director: | Natalie Wan |
| Designer: | Stanley Leung |
| Copywriter: | Lala Lui |
| HTML Development: | Toby Ho |
| Programming: | Lung Chan, Kathy Chan, Lynn Chan |
| Technical Support: | Michael Leung, Harvey Tang |
PACIFICLINK IMEDIA LIMITED
Location: HK