The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Automobile Online Ad, Best Mobile Online Ad
The objective was, to create an explanatory film of the premium used car program "MINI NEXT" for international use and with a modular structure, which can be altered for different markets. The target group is the typical MINI fan with a special sense of humour. The film is shown online, in showrooms, trade fairs, presentations and conferences.
Contributors:
| Creative Director: | Stefan Stöckle |
| Executive Producer: | Roy Escherich |
| Executive Producer: | Matthias Storz |
| Director: | Micky Sülzer |
| Director: | Daniel Franke |
| Music & Sound: | Thomas Appel |
| VFX Supervisor: | Robert Langnickel |
| VFX Team: | Daniel Holzwarth |
| VFX Team: | Sebastian Langnickel |
| Art Director: | Colin Taplin |
STORZ & ESCHERICH GMBH & CO. KG
Location: Germany