WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2023 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: WineGlass Marketing

For: Copalli Rum Website

Award: Best Beverage Mobile Website

Click here to see entry creative

About the Entry

Copalli Rum is a company with a purpose. They are committed to their ecosystem, offering the people of Punta Gorda Belize rewarding and meaningful employment that celebrates its unique biodiversity and renders rainforest deforestation for cultivation and unsustainable fishing unnecessary. The company supports Hillside Health Care International, an NGO that brings free health care to Southern Belize, and Claver College Extension Program, an adult education program that aims to provide quality education to citizens of Toledo who need a second chance to finish their high school education. They are a member of their Conservation Circle, which supports and protects endangered species, threatened rainforests, and other tropical ecosystems around the world And they make some darn tasty rum. Using personas and UX, we designed the site to highlight all the levels of their amazing brand story, while not losing focus on the product. With content developed for both conscious consumers and flavor explorers, we wrote all the copy and the positioning tagline "Doing Good Tastes Delicious".

 

Award Credits

Contributors:

President:	Susan DeMatei
Director of Strategic Planning:	Gaynor Strachan Chun
Creative Director:	Andrea Marke
Design Supervisor:	Patrick Hurley
Account Executive:	Alani Flores Carrillo