WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2021 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Radancy

For: Barclays Careers

Award: Best Employment Mobile Website

About the Entry

Objective

Barclays’ previous careers site wasn’t fit for purpose. It was an after-thought on their corporate site, where users would get lost in content irrelevant to careers. An institution like Barclays – especially one determined to recruit more tech professionals – needed a smoother, more intuitive online candidate experience.
So, we leveraged what we knew about our audience to design a new site to focus on:

• Creating a seamless, branded experience with bespoke UX for the candidate journey
• Delivering higher levels of personalization and contextualization
• Empowering Barclays’ team to create their own, up-to-date content – improving SEO
• Enhancing overall discoverability of Barclays’ sites and jobs on organic channels, especially search engines
• Making the entire application process seamless and responsive

Strategy

Analyzing proprietary data, we know many candidates look for a job before exploring further content. Therefore, job search functionality features prominently on the new homepage. This includes useful tools to help the user experience, such as: Predictive searches that auto-suggest job roles and categories based on what the user types; advanced filtering to help refine searches easily; and a sticky job search navigation tool that enables the user to search for roles throughout the site.

We also transformed the job pages into visual, content-rich micro-sites for Barclays’ roles. They provide contextually relevant information specific to each role, with other content suggestions based on the job’s location and/or category. An interactive map even allowed users to plot their commute.

Award Credits

Contributors:

Lead Designer:	Michael Leonard, Radancy London