WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: PwC New Ventures Marketing Team

For: InsightsOfficer Debut

Award: Best Legal Mobile Website

Click here to see entry creative

About the Entry

This website is designed to create a B2B SaaS buying experience for InsightsOfficer, one of several SMB (small & medium business) solutions created by PwC New Ventures. This is the first SaaS high-velocity digital demand-focused web experience for the firm as it ideates and incubates new offerings diversifying its traditional services business to include licensed software. This site is built on a headless CMS to allow for rapid message testing as the insights from the analytics and audience dictate. The site experience was developed as a blend of the product UI/UX and the corporate brand identity, along with venture identity and tone of voice specific to the target audience. This site was launched on September 1, 2019 and will continue to evolve as content is added.

 

Award Credits

Contributors:

VP, Head of Marketing - New Ventures:	Michelle Killebrew
Sr. Manager, Integrated Campaigns:	Vicky Copp
Head of Marketing, InsightsOfficer:	Ollie Lash-Williams
Head of Marketing, FranSuite:	Brandon Davenport
Product Marketing Consultant, TaxVerse:	Tom Charron
Demand Generation and Marketing Operations Leader :	Ritu Singh
Director of Product Experience:	Devin Henkel
Creative Art Director:	Sean Godonis
DevOps Engineer:	Kasirajan Pothiraj