2017 Call for Entries is Closed. Judging has begun!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Atlantis, Paradise Island, Bahamas Wins 2015 Outstanding Mobile Website Mobile WebAward for AtlantisBahamas.com  Mobile Website

To: Atlantis, Paradise Island, Bahamas

For: AtlantisBahamas.com Mobile Website

Award: Outstanding Mobile Website

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About the Entry



The design and online experience of AtlantisBahamas.com mobile site was created by Atlantis’ internal e-commerce team with development support from, Logic Bomb Media. The user experience was of utmost importance when designing the mobile site. The goal of the site was to bring the property to life with bold imagery, clear navigation, immersive video content and key facts that consumers are seeking when researching a vacation via a mobile device. The site is designed to educate our guest while creating excitement to visit and the ability to build the perfect vacation in the palm of their hand. AtlantisBahamas.com is one of the most content rich resort web sites in the industry and creating a user flow that presents the content in a user friendly environment was accomplished with hours of research on current consumer flow and drop off as well as insight derived from guest feedback and surveys. The goal of the new mobile web site was to utilize a new CMS platform to better leverage the rich Atlantis content; creating a fresh, exciting and seamless experience for our guest to convert to a booking. To that end, AtlantisBahamas.com is a fully responsive site allowing consumers to browse and book at their leisure across desktop, tablet and mobile. Additionally the site is available in three languages; English, Spanish & Portuguese, the most commonly spoken languages of Atlantis Paradise Island of guests to Atlantis, Paradise Island.

 

Award Credits

Contributors:

SVP, Sales & Marketing:

Marcy Miles

VP, Digital Content :

Danny Rose

Web Content Coordinator:

Brett Slutsky

Web Content Coordinator:

Carlos Rodriguez

Logic Bomb Media:

Gary Williams