WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Critical Mass
For: Sunglass Hut
Award: Best Fashion or Beauty Mobile Website
Click here to see entry creative
About the Entry
Sunglass Hut was the place consumers went for convenience, but it lacked the inspiration needed to pick the perfect pair. We worked with Sunglass Hut to position them as the fashion authority by connecting fashion inspiration and eCommerce, which enabled us to create not only a storefront but also a destination for their Fashion Forward Female target. Only one month after launching, the mobile site saw +44% increase in orders and +93% increase in revenue compared to the same time period last year.
Award Credits
Contributors:
Vice President, Insight and Planning: |
Scott Hughes |
Creative Director: |
Steve Rowcliffe |
Senior Art Director: |
Andrew Lavery |
Associate Director of User Experience Architecture: |
Kate Simmons |
Senior Designer: |
Franchec Crespo |
Associate Director of User Experience Architecture: |
Warren Fallwell |
Art Director: |
Matt Adenis |
Designer: |
Marta Tomasir |
Project Manager: |
Sally McKinnon |
Digital Producer: |
Maria Lockhart |