WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Spark

For: Martin Guitar Tuner

Award: Best Music Mobile Application, Best of Show Mobile Application

Click here to see entry creative

About the Entry

Spark approached the guitar manufacturer about developing a product that would better connect the C.F. Martin & Co. brand to its customer base by using mobile technology. Spark worked with Martin to develop the idea for a guitar-tuning app that would reflect the company's style and culture. It's more than just a tuning app. The tuning app is certainly central to the idea, but the purpose is really to allow Martin to expand its presence onto a mobile device. In addition to the guitar tuner, there is a design-your-own custom guitar component of the app, where the user can pick different body styles, wood and decorations and then share the image on social media. While there is a variety of different guitar-tuning apps available, the aim was to make this one a product that reflects the values of a Martin guitar user, who is often a more advanced musician with a more discerning ear. The creative team also took great care to give the app the look and feel of a Martin guitar, making the art look classic, traditional and even a little old fashioned to capture the richness of Martin's more than 180 years of history.

 

Award Credits

Contributors:

Creative Director:	Denis Aumiller
Account Director:	Joe Iacovella
Digital Manager:	Donna Chastain
Programmer:	Josh MIller
Programmer:	Mark Koberlein