WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Starwood Hotels & Resorts

For: Starwood Preferred Guest iPad App

Award: Best Hotel and Lodging Mobile Application

Click here to see entry creative

About the Entry

Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel. Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel magazines.