WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Accenture
For: Mobile accenture.com
Award: Best Consulting Mobile Website
Click here to see entry creative
About the Entry
Accenture.com is the dynamic online presence for Accenture, a $27.9 billion global management consulting, technology services and outsourcing company. Our primary audience consists of C-level executives who are either current clients of Accenture or potential clients. This group comprises the senior-most executives of the world’s largest corporations and government organizations, with decision-making authority over large management consulting, technology and outsourcing initiatives.
To serve the growing number of visitors accessing our site from a mobile device, we overhauled the mobile version of our website with the objective of providing a more complete view of the breadth and depth of our company’s services, insights and work with clients. After working with our mobile partner, Moovweb, and refining our new design for the mobile-friendly pages, we launched the overhauled and expanded mobile site in August of 2012. The new mobile site (available from smart phone at http://www.accenture.com ) delivers more than 1,500 pages of high-level information focused on showcasing the breadth and depth of our services and industries. Mobile visitors can now easily scan information on our capabilities and offerings directly from their phones, and quickly scan selected client success stories and research insights.
Since launching the overhauled mobile site, we have seen heavy traffic to the site—more than 30,000 visits in the most recent month for which we have complete metrics. The mobile-optimized site now comprises more than 2 percent of the total traffic to our global website.
Award Credits
Contributors:
Mananging Director, Digital: |
Katrina Klier |
Digital Marketing Lead: |
Patrick Carver |
Digital Marketing Lead: |
Lorraine Shearing |
Digital Marketing Lead: |
Sara Olkon |
Digital Marketing Lead: |
Chris McConnell |
Digital Marketing Lead: |
Jill Inglis |
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