WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Hunter Douglas

For: "The Art of Window Dressing" iPad App

Award: Best Design Mobile Application

Click here to see entry creative

About the Entry

The goal was to revolutionize how consumers begin their search to find the perfect window treatments and to take the company’s successful The Art of Window Dressing™ branding campaign mobile. An industry first, the app brings together in one place everything a consumer needs to get started, simplifying the process and making it a lot more efficient and enjoyable. It leverages the iPad’s superior image resolution to create a robust visualization that lets them see how actual products will look on their windows anywhere, anytime. Features include: • The “Fashion Show” – a virtual showroom of the most comprehensive line of custom window fashions. • The “Dress A Window” capitalizes on the iMagine™ rendering tool on hunterdouglas.com, which allows consumers to see how each product would look in sample room scenes or in their own homes. Consumers can take their own picture of a room and render products right on the windows to preview different styles. • The “Swatch Sorter” tool, exclusive to this app, allows consumers to sort through the thousands of options. They can select among light-filtering options, different style choices and colors. The color section sorts the fabrics available in each product style by color families. Once a color family is selected, just the fabrics within that family are shown so that the process of finding just the right fabric/color combination is much easier. A “Workbook” lets room renderings be saved complete with product specifications. These room scenes can be shared by e-mail, Facebook and when visiting dealers. A Dealer Locator lists nearby retailers.

 

Award Credits

Contributors:

Hunter Douglas:
Enlighten:
Visual IT Ltd.: