WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Hanson Inc./Masco Cabinetry

For: KraftMaid Mobile Site

Award: Best Home Building Mobile Website

Click here to see entry creative

About the Entry

KraftMaid, an industry leader in cabinetry with the highest brand awareness in the category, wanted a mobile optimized version of their website. The KraftMaid mobile site fully supports their vast product offering, showcases inspirational photo galleries, and allows consumers to find a retailer with the dealer locator functionality. Before this, it was nearly impossible to navigate through all the products and other site features on a mobile device. Now, consumers on-the-go wanting to access the site on their mobile devices get a truly exceptional mobile experience!

 

Award Credits

Contributors:

Managing Director, Insights + Connections:	Melanie Christian
Account Director, Client Services:	Jonathan Jacobson
Account Manager:	Joel Trzcinski
Director, Digital Production:	Karen Torok
Director, User Experience Architecture:	Leslie Mohn
Senior User Experience Architect:	Melisa Zachrich
Director, Engineering:	Steve Bumbaugh
Senior Software Engineer:	Spencer Crissman
Senior Interactive Desinger:	Dave Rodriguez
Digital Producer:	Cyndi Jones