WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Hanson Inc./Masco Cabinetry

For: KraftMyStyle App

Award: Best Home Building Mobile Application

Click here to see entry creative

About the Entry

KraftMaid, an industry leader in cabinetry with the highest brand awareness in the category, decided it was time to reach a new audience of mobile users with an app. The goal of the app was to target iPhone users who may have never heard about KraftMaid otherwise and provide a fun tool that allows them to be inspired. The iPhone app, called KraftMyStyle, gives users a tool to take photos, create style boards of things that inspire them which can be shared with a designer or friends via email or social networking, find retailers to buy product, and create an account that will integrate the style boards and other content with KraftMaid.com.

 

Award Credits

Contributors:

Managing Director, Insights + Connections:	Melanie Christian
Account Manager:	Joel Trzcinski
Director of User Experience Architecture:	Leslie Mohn
Senior User Experience Architect:	Melisa Zachrich
Director of Engineering :	Steve Bumbaugh
Senior Software Engineer:	Spencer Crissman
Senior Interactive Desinger:	Dave Rodriguez
Interactive Designer:	Joe Payton
Senior Developer:	Josh Jacob
Digital Producer:	Cyndi Jones