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THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of SapientNitro Wins 2012 Best Fashion or Beauty Mobile Website Mobile WebAward for Maybelline Mobile Site

To: SapientNitro

For: Maybelline Mobile Site

Award: Best Fashion or Beauty Mobile Website

Click here to see entry creative

About the Entry



Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site includes product browse, product lessons and how-to videos. The visual brand was persistent and consistent with their website. With development and implementation on the Netbiscuits platform, the site promotes the latest in technology on all smart phones (Android and iOS) and majority of mobile phones.

Key Goals and Highlights of the Project:
• The mobile experience is a further extension of the current web experience and strategically provides a subset of the web content that is most be relevant on-the-go: product information and lessons/how-to videos.
• Ability to offer the same level of product assortment to the customer, either by shopping through a specific brand or by browsing the product categories.
• Elevate more of the on-the-go functionality of mobile and make it easier to quickly search for products.

 

Award Credits

Contributors:

Chief Creative Officer:

Gaston Legorburu

Associate Creative Director:

Christina White

Strategy:

Jaspreet Singh

Designer:

Michelle Alvarez

Art Director:

Neal Bassen

Account Director:

Caren Brody

Project Manager:

Ted Boezaart, Jaspreet Singh

Technical Director:

Michael Ayers

Information Architect:

Ji Young Lee

Content Strategist:

Dan Sampson, Julie Christie