WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: SapientNitro
For: BareEscentuals mobile
Award: Outstanding Mobile Website
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About the Entry
BareEscentuals wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the BareEscentuals brand present and available anytime, anywhere. The delivery included product browse, search, order and some account management with no investment in upgrading key eCommerce systems. The visual brand was persistent and consistent with their website, and provided a top-notch mobile presence. The user experience gracefully satisfied the need to support the multiple brands under the BareEscentuals name and streamlined the shopping experience to enable quick and easy checkouts at your fingertips.
By leveraging a Demandware platform, the site promotes the latest in technology to the majority of mobile users on Android and iPhone mobile phones.
Key Goals and Highlights of the Project:
• A mobile experience that emphasizes quick access to products in a simple structure while still providing a very on-brand experience.
• Ability to offer the same level of product assortment to the customer, either by shopping through a specific boutique or by browsing the entire product assortment.
• Elevate more of the on-the-go functionality of mobile and make it easier to quickly search for products, locate a boutique or store, and quick access to key customer information like wish lists and orders.
Award Credits
Contributors:
Chief Creative Officer: |
Gaston Legorburu |
Associate Creative Director: |
Jodie Shotwell |
Art Director: |
Giselle Hernandez |
Account Directors: |
David Caroll, Saket Singhnia, Jeremy Coleman |
Project Managers: |
Zachary I Mastoon, Puja Sakhuja |
Technical Directors: |
Mark Hurley, Pankaj Trivedi, Kanwaljit Singh |
Information Architect: |
Christina White, Albi Cecioni |
Interactive Developers: |
Ankur Gupta, Jaswant Singh Sandhu |
Programmers: |
Nitin Goel, Sachin Grover, Umesh Baraili, Varun Kumar |
Tester: |
Sneha Yadav |