WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: MICROS-Retail

For: Goodyear Auto Service Center

Award: Outstanding Mobile Website

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About the Entry

Context is everything to a mobile user and when analytics proved nearly 10% of the Goodyear site’s users were accessing it via a mobile device, we wanted to make sure to serve up the right experience to them at the right time. With design from MICROS-Retail's design team, Fry (www.fry.com), we designed a mobile experience in which people can find a store using mobile location services, browse and select tires, and book an appointment. The mobile site is also cost-effective—the same site administration tools, product data, etc. feed the mobile site and the desktop site. They are essentially the same site utilizing templates optimized for each channel, but providing an overall consistent experience to customers across channels.

 

Award Credits

Contributors:

Rebecca Gaines -- UX:
Dave MacArthur -- Creative:
Melinda Mesina -- Creative:
Josh Ribolla -- UX:
Dan Whitehead -- Account Management:
Erin Quinn -- Account Management: