WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: RGC Advertising

For: Mitsubishi Electric

Award: Best Consumer Goods Mobile Application

Click here to see entry creative

About the Entry

From the comfort of their own home, they could answer some simple questions about their refrigerator requirements and find the perfect fridge that meets their needs. Then discover how it will look in your own kitchen with VR Photo. Consumers could see how their favourite fridge will look in their current kitchen. They can take a photo of their kitchen, outline the fridge cavity space and the Mitsubishi Electric Fridge Finder App will do the rest. They will be able to see a generated photo of the fridge in their kitchen! They can change fridge models, or change colours. They can even save and share this photo with friends and family with a tap of a button to get their opinion and see their reaction.

 

Award Credits

Contributors:

Founder:	Richard Gerrettson-Cornell
Digital Manager:	David Lingard
Web Developer:	Rainier Limcangco
Designer:	Scott Blume