WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2016 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: SapientNitro

For: Mia Journeys App

Award: Best Arts Mobile Application

Click here to see entry creative

About the Entry

In celebration of the 100th anniversary of The Minneapolis Institute of Art, we set out to transform the way members engage with Mia's world-class collection. The Mia Journeys App allows users to create and share trips through the museum that are personally curated, personally relevant and personally rewarding.

Unlike most museum apps, we deliberately designed Mia Journeys as a way to get members to visit, look up and engage with art they might not otherwise have sought out. The interface is fluid but structured so it can flex to emphasize the most relevant features without demanding much attention. Touch-based interactions make dynamic use of constrained smartphone space.

The Mia Journeys app is helping Mia modernize how the public interacts with museums in a way that respects the way digital media has changed consumer expectations while retaining the museum as the core of the experience.

 

Award Credits

Contributors:

Creative Director:	John Biondi
Associate Creative Director:	Todd Zerger
Senior Designer:	Drew Lindvedt
Senior Art Director:	Amy Martin
Associate Creative Director:	Mark Wagner