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THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Great Works KK Wins 2015 Best Consumer Goods Mobile Application Mobile WebAward for HIGE LIFE

To: Great Works KK

For: HIGE LIFE

Award: Best Consumer Goods Mobile Application

Click here to see entry creative

About the Entry



" HIGE LIFE " is an application that was developed to enrich the shaving experience.

The objective was to efficiently reach the target group and raise the interest in shaving, as the new razor was launched.

The app has three main features.
HIGE KARTE give you advice about shaving.

The app has three main features.
HIGE KARTE give you advice about shaving.

When the razor blade is recommended to be changed – based on user studies – the app alerts the user.

The app was the first of its kind in the industry and was launched together with the new razor.
The campaign successfully attracted 70% retailers in Japan to stock Xfit on to their shelves the first time.

" HIGE LIFE " reached the number one spot in iOS App Store’s Entertainment category. It was downloaded 86,000 times, and generated high engagement in social media.

 

Award Credits

Contributors:

Executive Creative Director:

Yo Suzuki

Creative Director:

Syota Hatanaka

Producer/Director:

Naohiro Kitagawa

Producer:

Chihiro Ikeyama

Art director:

Tomoya Sasaki

Designer:

Jun Fukuzawa

iOS programmers:

Mitsunari Sugiyama

Android programmer:

Satoshi Ogawa

Server-side engineer:

Shinya Doi

Partners:

Evixar Japan, Inc.