WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Great Works KK
For: HIGE LIFE
Award: Best Consumer Goods Mobile Application
Click here to see entry creative
About the Entry
" HIGE LIFE " is an application that was developed to enrich the shaving experience.
The objective was to efficiently reach the target group and raise the interest in shaving, as the new razor was launched.
The app has three main features.
HIGE KARTE give you advice about shaving.
The app has three main features.
HIGE KARTE give you advice about shaving.
When the razor blade is recommended to be changed – based on user studies – the app alerts the user.
The app was the first of its kind in the industry and was launched together with the new razor.
The campaign successfully attracted 70% retailers in Japan to stock Xfit on to their shelves the first time.
" HIGE LIFE " reached the number one spot in iOS App Store’s Entertainment category. It was downloaded 86,000 times, and generated high engagement in social media.
Award Credits
Contributors:
Executive Creative Director: |
Yo Suzuki |
Creative Director: |
Syota Hatanaka |
Producer/Director: |
Naohiro Kitagawa |
Producer: |
Chihiro Ikeyama |
Art director: |
Tomoya Sasaki |
Designer: |
Jun Fukuzawa |
iOS programmers: |
Mitsunari Sugiyama |
Android programmer: |
Satoshi Ogawa |
Server-side engineer: |
Shinya Doi |
Partners: |
Evixar Japan, Inc. |