WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

image of American Society of Clinical Oncology (ASCO) Wins 2012 Outstanding Mobile Application Mobile WebAward for Cancer.Net Mobile

To: American Society of Clinical Oncology (ASCO)

For: Cancer.Net Mobile

Award: Outstanding Mobile Application

Click here to see entry creative

About the Entry

The goal of ASCO's patient education program is to provide credible, reliable, oncologist-approved cancer information to the public. After creating an award-winning patient website, Cancer.Net, and establishing a presence on leading social media sites, the natural progression for ASCO was to create a complementary mobile application. The goal of the application was to create a tool that cancer patients and their caregivers could use on a daily basis to track their cancer care. After much research, we determined the most helpful tools that we could provide would be a symptom tracker, medication tracker, and question tracker. To help keep reliable cancer information at the user’s fingertips, we included some of the most popular content on Cancer.Net in the app, as well as information on 120 cancer types. Finally, we included multimedia content, such as videos from the Cancer.Net YouTube channel and audio from our Cancer.Net Podcasts series, all automatically updated. We wanted something that people could count on to make their care go smoother, and we’ve heard very positive feedback from both patients and doctors stating that Cancer.Net Mobile has made it much easier to keep track of care.

Award Credits

Contributors:

Editor-in-Chief, Cancer.Net:	Diane Blum
Senior Director, Communications and Patient Information:	Kristin Ludwig
Director, Communications and Patient Information:	Lynne Blasi
Assistant Director, Patient Education and Advocacy:	Marci Cleary
Manager, Cancer.Net Operations:	Brendan Kelly
Senior Technical Lead, Integrated Media and Technology:	Naveen Damerla
Web Developer, Integrated Media and Technology:	Satya Sankuratri
Senior Vice President, The Corkery Group:	Christopher Adasiewicz
Senior Vice President, The Corkery Group:	Jacob Potter