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THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Samsung B2B Digital Marketing Wins 2015 Best Diversified Business Mobile Website Mobile WebAward for Samsung Business (B2B) Mobile Responsive Site

To: Samsung B2B Digital Marketing

For: Samsung Business (B2B) Mobile Responsive Site

Award: Best Diversified Business Mobile Website

Click here to see entry creative

About the Entry



Samsung.com/business is the B2B section of Samsung Electronics America’s US website, showcasing our business technology. Responsively redesigned in 2014 through a data-driven approach, it supports the strategic vision of the Samsung Business brand to create new opportunities for businesses of all sizes across various industries, through technology products, solutions, services and security.

The website targets prospective and existing customers and resellers across multiple vertical and horizontal markets, educating them on the technology offerings, and how Samsung Business will work together to integrate into a business’ ecosystem, providing product information, brand content, use cases, and sales and post-purchase support.

The redesigned website consists of multiple page templates to support the business strategy, including a home page, global navigation, footer, product category pages, product detail pages, vertical industry pages, horizontal business size pages, solution detail pages, a resource library, individual resources, a support landing page and support product category pages.

These pages educate users on how Samsung’s technology can benefit their business in a wide variety of applications from individual products to full-scale technology overhauls, including devices, solution and partner integrations, data security, services and post-purchase support.

The objectives of redesigning the website were to provide an enhanced user experience, encompassing:

- Website usability/research focused on user experience, functionality, content, and design

- Enhancement strategy/approach and content plan based on usability findings and site data analysis

- Providing pathways for lead nurturing and lead generation via our Marketing Automation platform

- Catering the Support path/experience to the B2B audience

 

Award Credits

Contributors:

B2B Digital Marketing Lead:

Matt Prisco

Design, Content & UX Strategy:

Vernon Fong

Program and Campaign Management:

Melanie Kaye

Copywriter & QA/PM:

Jason Greendyk

Demand Creation Lead:

Jason Redmond

Demand Creation Digital & Social:

Ryan Emge

Demand Creation Website:

Bonnie Roy

R/GA:

Design & Experience

The Barbarian Group:

Design & Operations

Rosetta:

Design & Development