WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: SapientNitro

For: Citi Benefits Digital Hub

Award: Best Bank Mobile Website

Click here to see entry creative

About the Entry

We know that banking customers who utilize their product benefits are more loyal. However, to achieve this, we needed to make customers aware of the many benefits that are relevant l to their lifestyle, with a fun, less bank-like approach. The audience this was created for are Citi banking, mortgage and/or credit card customers. Our strategy was to make a fun and engaging experience to encourage customers and prospects to discover all the relevant benefits available to them through their Citi relationship. We created a customer-centric site that matches users with a lifestyle persona and then presents them with the benefits that match that persona. When a user opens the site, they are immediately given the opportunity to take a fun, mad-lib style quiz that will help determine their lifestyle persona. Once they submit their answers, they find out what benefits match their persona. Almost 200,000 users visited the site in the first three months since its launch, and about half have returned for subsequent visits. The lifestyle quiz and interactive content on the site has resulted in an increase in time-on-site of 50% over comparable marketing landing pages. Over 90% of mobile users played the lifestyle quiz. Social media have proven to be the most effective source of traffic, driving 65% of all visitors, with Facebook and Twitter posts seeing an increase of 14% and 132% respectively over platform benchmark rates. “It’s creative, it’s engaging and it stands out from its competitors” –– Media Logic’s blog post on the Citi Benefits Digital Hub

 

Award Credits

Contributors:

Worldwide Chief Creative Officer:	Gaston Legorburu
Creative Director:	Alejandro J Mendoza
Manager Experience Design :	Alexandre A Nicolucci
Sr. Copywriter:	Ari Bazinsky
Director Creative Operations:	Boris Stojanovic
Designer:	Daniel Gonzalez
Manager Design:	Eduardo F Santiesteban
Manager Experience Design:	Michelle Shahar
Associate Creative Director:	Paul C Amelchenko
Sr. Art Director:	Jorge M Gomez