WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Klick Health and CDM New York - Xifaxan HCP Website

For: Xifaxan HE HCP Website

Award: Best Pharmaceuticals Mobile Website

Click here to see entry creative

About the Entry

Hepatic encephalopathy (HE) is a chronic complication of the chronic liver disease cirrhosis that causes a variety of mental and physical symptoms. Patients with HE often go through a difficult cycle of remission followed by recurrence due to a lack of and/or weaknesses in first-line treatment options. Without treatment, HE can cause permanent cognitive damage. The target audience includes all healthcare practitioners, including general practitioners, neurologists, hepatologists, and gastroenterologists in the U.S. These HCP groups are typically extremely busy and require an efficient experience accessing information, guidelines, and patient access materials. The website was updated to reflect the campaign messaging and elevate the conversation around the new guidelines. The site was designed to be an engaging conversion engine, and give HCPs sufficient information on the criticality of continuous HE treatment and Xifaxan’s core benefits to drive product trial. By creating an improved user experience and an interactive visual design, we wanted to accomplish the following objectives: • Raise awareness of new HE guidelines through increased pageviews • Increase requests for samples and rep visits • Increase HE Living Program (HELP) enrolment (a program linking patients to a team of trained nurse experts for education and support)

 

Award Credits

Contributors:

Lead Medical Editor:	Shu Ito
Technical Architect :	Liviu Balan
Senior Project Manager:	Adrian Chang
Account Director:	Martina Campbell
Associate Creative Director:	Brad Suisham
Art Director :	Stephen Crowhurst
Web Developer :	Jonny Andreola
Full Stack Developer :	Barak Gall
VP, Strategy:	Edwin Lee
Group Account Director :	Darlene Doubert