WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2022 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: FORD SALES & SERVICE (THAILAND) - Mirum Thailand

For: Ford Line Offical Account & Sale Intelligent Tool

Award: Best Automobile Mobile Website

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About the Entry

Ford Thailand launched its official account on Line which is the most popular chat application in Thailand. Prospects can quickly access all information about their interested vehicle models. In addition to being a powerful CRM tool, the Sale Intelligent Tool is integrated into Line Platform to increase the efficiency of the sale process. With Sale Intelligence, prospects’ leads could be distributed to dealers across Thailand in real time, sales representatives could use the preset vehicle information to communicate with customers intuitively via a chat interface, and finally, Ford is able to track down dealers’ performance through reports.